Weathair

Discover the product tailored for your hair based on the weather forecast

Is your hair meteorological? Every morning you wake up looking out the window wondering what to do

to have perfect hair despite the weather conditions? Redken launches the first application that

advises you which products to use for your hair based on the weather forecast: anti-frizz if it rains,

protection from the sun's rays at the seaside or maximum resistance in case of wind!

Choose your hair type: fine or thick, straight, wavy or curly. The application will geolocate you to give you the

automatic weather forecast for your city! And if you're about to leave, don't worry: you can change your place

city ​​of your choice to get the forecast for the next 5 days!

But it doesn't end here, you can discover all the Redken solutions for your hair and which hairstylists are the best

near you to ask for advice on your colour, cut and hairstyle!

Finally, you can share Redken advice on all social networks to help all your friends

“meteoreopathic” to find the ideal solution for their hair!

Redken has always worked in the name of hair beauty and women's love for hair

cutting-edge haircare products, professional colors without ammonia.

But how do you build the success of a brand that has been present for over 50 years, in 100 thousand professional salons

beauty products from over 50 countries and used by 50 million women worldwide? Redken packs the punch

of its brand in three fundamental values:

Inspiration, Fashion and Innovation.

Inspiration: Redken hairstylists are trained and true professionals who always know how to offer you the

best solution for you.

Fashion: The brand image is based on New York and on catwalks around the world.

Innovation: the brand has had it in its DNA since the 1960s when it was founded by Paula Kent and Jhery Redding

(an actress and a scientist), the dedication to always seeking the best technology to answer your questions

needs. This is why each product has a dedicated and highly performing technology that makes it unique

and professional.

Discover the product tailored for you using this app and visit one of the Redken salons to discover the best

services for your hair.

What's New in the Latest Version 1.0.2